Rebecca Throop

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Portfolio Samples

Welcome to my strategic marketing portfolio, where creativity meets data-driven strategy. Explore some of my work in brand development, omni-channel marketing, and innovative growth initiatives that drive results. You can also watch my TED Talk focused on the importance of 1st Person Language.

Detailed strategic marketing plans and data oriented KPI analysis are not illustrated in this portfolio, but can be provided.

Click on each image to view full asset.

Product Marketing Video – Lead Generation, Email Campaign and ABM campaigns
Product Marketing Sales Enablement Asset – Outreach email campaigns, Lead Generation
Omni-Channel Campaign for New Product Launch & Research Publication – Digital, Media Relations, Content, Ad Buy, Demand Generation
Content Focused / Strategic Lead Generation Website – Redesign, Messaging, Lead Generation Strategy, Thought Pillars, Graphic Design Approach (5 other website projects can be provided)
Detailed Omni-Channel Campaign Summary
Lead Generation Infographic for AMB
Lead Generation Research Report – Full Creative, Research, Lead Generation Digital Strategy, Media Relations
EOY Digital Reporting – Aggregated post initial digital strategy rollout and website/product launch
Branding & Lead Generation Website – Design, Snapshot of Results, Example of Corresponding Digital Campaign
Provider and Product Launch Marketing Plan – Full marketing goals, objectives and initial tactical annual plan to grow brand awareness and provider referrals after product launch.
Content Strategy Framework – Messaging, Thought Pillars for Campaigns & Media Relations
Four Case Study Sheets – ABM Campaign, Lead Generation Site, HubSpot Campaign & Integrated Conference/Lead Generation Strategy

“The business of healthcare is extremely nuanced, yet Rebecca has an innate ability to see beyond the surface, identifying opportunities and crafting innovative marketing strategies that drive success.”

Sarah M.

I have many other examples of omni-channel product and full marketing strategy plans, go-to-market work, website design, analysis, creative developed for impact and content focused work. I’d be honored to share them with you.
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